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We Make the Sprinkles. You Make the Memories.


Spring is in the air! Looking for the perfect Spring-time treat to share with your loved ones? Check out our recipes section in the Inspiration Center for some great ideas to take your baked treats from ordinary to extraordinary! Be sure to check out the variety of Betty Crocker and Cake Mate products in the Our Products section. We're sure you'll find everything you need to inspire some sweet treats!

Check out our recipes section in the Inspiration Center for some great decorating tips and creative recipe ideas that will make your treats stand out from the crowd. Be sure to take a glimpse at the variety of Betty Crocker, Cake Mate and Marble Mix’ins products in the Our Products section. We're sure you'll find everything you need to inspire some sweet treats!



Everyone loves cupcakes and cookies, but why settle for the same plain baked goodies you've been eating since before you can remember? Change up your routine by adding delicious toppings that will have your friends and family wanting more. Betty Crocker Cupcake and Cookie icings let you add a special touch to your homemade treats, instantly taking your goodies to the next level. It's easy to use and provides an effortless wow factor to really impress your guests. Cupcake and Cookie Icing tastes as good as it looks too! Kick it up a notch by topping off with Spring sprinkles, sequins and sugar.

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What is your favorite way to celebrate Spring?
Going on a picnic
Picking flowers
Enjoying the outdoors
Flying a kite